Thursday, April 05, 2012

Facebook Radio Report Card 4-4-12


A number of changes in our Focus Group of Facebook Radio Station Postings this week as the new Facebook Timeline has 'become law' in the land of Social Media.   You can see older posts turning up in the news feeds that have built up reactions and views over a longer time.  There are also a lot more posts that are not making it to our 'news feed' and for this week's report we dug into each of the stations' wall/timeline to see more of their posts for the report.   That also means that lots of posts that used to be in the listener's news feeds are fading away.  Time Line will change the posts that get viewed on your wall and that will also change the posts that make it to your fan's news feeds.

This week our 40 hour window covered 178 posts from a sample of 24 active stations in a variety of music formats.  Here is a breakdown of the categories of the posts:

  • Station Liners - 16%
  • News-Videos-Pics - 52%
  • Music News - 16%
  • Contests 8%
  • Polls/Questions - 8%
Top Posts for Likes: 
  • Travon Martin - Picture collage from WGCI -- 2,330 Likes
  • Picture of Overweight girl and drawing of Jabba the Hut - 890 Likes at Project 961
  • Hump day - sexy butt pic - 522 Likes at  Project 961
  • Reggie Miller in Hall of Fame at WFBQ - 490 Likes
  • Wango Tango Announcement on KISS LA - 366 Likes
  • Bad Girl Club 8 in bar fight video from WGCI - 350 Likes

Tops in Comments: 
  • Overweight girl and Jabba the Hut - 244
  • Caption a pic of a guy looking at another guy's butt from KQRS - 141
  • Pic of kid from Problem Child looking spooky - 125
  • Jock not trimming toenail - pic - 110 
In Sharing only 2 posts really stood out.  The Travon Martin picture board had 128 shares and the Overweight Girl's drawing took on 151 shares. 

The Clear Channel stations were starting to tease and build up the I Heart Radio show which I suspect will spread to more and more of their Facebook postings as the week progresses.  KISS in LA had a number of posts on the announcement of their annual Wango Tango show coming over the Summer.  The Travon Martin controversy continues to draw lots of attention with the Rhythmic and Urban stations.   

Project 961 had a lot of highly ranked posts.  Now that they have over 100K in their Facebook likes you can see more and more fans are engaging with their posts.   While Project 9-6-1 has around 104,000 likes they have over 12,000 talking about them on Facebook.   Compare that to Z100 with over 230,000 likes and around 10,000 talking about them.   

Of all the formats represented here you can see the most action on the Rock and Urban stations.   CHR's are close behind then we see a big drop for Country and lastly AC stations which seem to have the lowest like counts and not a lot of interaction.   It seems odd that AC stations with high female numbers are not growing their fan likes as much and engaging them as actively as the other formats here.   

The pic of the week didn't get into the top ranks of Likes, Comments or Shares, but it's is unique and spreading.  



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