A fairly active week on Facebook for Radio. The release of Hunger Games was a big topic on CHR and some AC stations, Tim Tebow and Payton Manning got good coverage, Urban and Rhythmic stations did pose topics around the teen murder case in Florida. Project 961 in Atlanta hit 100,000 likes with it's contest and the station tour by boy band - One Direction - got a lot of action.
Let's take a look at the overall post numbers in our 'focus group' of stations in all music formats.
Total Posts for the Tuesday 3/20 and Wednesday 3/20 18 hour window - 215. Here is the category breakdown:
- Station Liners - 50 - 27% - Plugs for station events or programming
- Contests - 16 or 7% - Either actual on FB contests or liners for contests.
- Polls or Questions - 34 or 16% - FB polls or topics with questions/comments
- Links Funny Pics/Videos/News - 71 or 22% - Posts with links and pics/videos
- Music News/Videos - 36 or 17% - Posts covering music or artist news/videos/songs
- 902 Likes for the 961 Atlanta posts around their run to 100,000 Facebook Likes. This is the total number for 2 posts on the event during the monitor window.
- 755 Likes for 2 posts following Hines Ward's retirement announcement in Pittsburgh
- 449 Likes for the Z100 posts on the station visit from One Direction - A total of 3 posts on the topic.
- 419 Likes for a post on WGCI Linking to the new E40 Video
- 399 Likes for a picture post on unique shirt message - posted below.
- 329 Likes for a kid's drawing off Zombies in the after life.
- 290 Likes for a discussion post from WGCI on the Florida teen killing.
- 235 Comments on the Project 961 100K FB promotion.
- 193 Comments on a question post on teachers spanking kids
- 79 Comments on story of a woman who kidnapped a man for 5K ransom.
- 72 Comments on the E40 Video posting at WGCI
- 320 Shares for the 961 100K promotion posts
- 93 Shares for the unique shirt message below
- 87 Shares of the video from the band Otherwise's song We Are Soldiers
- 66 Shares of the kids Zombie drawing.