Wednesday, March 28, 2012

Facebook Radio Report Card 3-28-2012

Posts seemed to be a little light this week on Facebook from our panel of 25 stations in all formats.  Perhaps there wasn't the volume of new music releases, the opening for Hunger Games, the debate/coverage of the teen murder in Florida, and some of the other topics we had last week.  This week seems a bit light so far.  Still we do have some big reaction posts - the audience seems to be engaging with the stations in our focus group more every week.

Here is a breakdown of the topic categories covered in the 188 posts we saw over a 36 hour span this week.

  • Station Liners - 14%
  • Pics - Links - Videos - News - 50%
  • Music links/videos - 14%
  • Contests - 12%
  • Polls and Questions - 10%
Top Posts for LIKES: 
  • Adam Levine poses nude for Breast Cancer research in Cosmo - 1,442 likes
  • Lady in bikini mowing he grass - 868 likes
  • Kid's excuse note (below) - 614 likes
  • Worship Sign (below) 601 likes
  • Gonna Win Mega Millions and quit - 358 likes
  • Showing too much booty - 298 likes
  • Beer at end of rainbow in truck (below) - 289 likes
  • Mamogram for Men cartoon (below)- 274 likes
Top Posts for Comments:
  • Adam Levine nude - 291
  • Bikini mowing grass - 286
  • Octomom poses topless - 176
  • Miss Canada a Male? - 149
Top Posts for Shares: 
  • Adam Levine poses nude - 225
  • Worship sign - 176
  • Smart tracking dog looks at underwear and pulls away (pic) - 130 
You can still see some Urban and Rhythmic stations with posts and comments around the teen killing in Florida.   The continued warm Spring is also in lots of posts and pics.  Over the next week we'll see the Easter break hit and the Spring rating period gets rolling so we'll see how our focus group of stations react on Facebook.   

Thursday, March 22, 2012

Facebook Radio Report Card 3-21-12

A fairly active week on Facebook for Radio.  The release of Hunger Games was a big topic on CHR and some AC stations, Tim Tebow and Payton Manning got good coverage, Urban and Rhythmic stations did pose topics around the teen murder case in Florida. Project 961 in Atlanta hit 100,000 likes with it's contest and the station tour by boy band - One Direction - got a lot of action.

Let's take a look at the overall post numbers in our 'focus group' of stations in all music formats.

Total Posts for the Tuesday 3/20 and Wednesday 3/20 18 hour window - 215.  Here is the category breakdown:

  • Station Liners - 50 - 27%  - Plugs for station events or programming
  • Contests - 16 or 7% - Either actual on FB contests or liners for contests.
  • Polls or Questions - 34 or 16% - FB polls or topics with questions/comments
  • Links Funny Pics/Videos/News - 71 or 22% - Posts with links and pics/videos
  • Music News/Videos - 36 or 17% - Posts covering music or artist news/videos/songs
The posts with the Most likes in our sample included: 
  • 902 Likes for the 961 Atlanta posts around their run to 100,000 Facebook Likes.  This is the total number for 2 posts on the event during the monitor window. 
  • 755 Likes for 2 posts following Hines Ward's retirement announcement in Pittsburgh
  • 449 Likes for the Z100 posts on the station visit from One Direction - A total of 3 posts on the topic. 
  • 419 Likes for a post on WGCI Linking to the new E40 Video
  • 399 Likes for a picture post on unique shirt message - posted below. 
  • 329 Likes for a kid's drawing off Zombies in the after life. 
  • 290 Likes for a discussion post from WGCI on the Florida teen killing.
Big Comment producing posts: 
  • 235 Comments on the Project 961 100K FB promotion.
  • 193 Comments on a question post on teachers spanking kids
  • 79 Comments on story of a woman who kidnapped a man for 5K ransom.
  • 72 Comments on the E40 Video posting at WGCI
Top Shared Posts or Content
  • 320 Shares for the 961 100K promotion posts
  • 93 Shares for the unique shirt message below
  • 87 Shares of the video from the band Otherwise's song We Are Soldiers 
  • 66 Shares of the kids Zombie drawing.   

                                                                    You can see the LIKES moving up in many of the stations in the focus group here.  Project 961's contest to hit 100,000 LIKES has really pumped up their numbers and now they are giving away 10,000 to some one in that group of fans.  

You can also see some stations building quite an interactive following if you look at the "People Talking About This" figure on the 'home page' of the stations.   Perhaps us programmers can grasp this best as LIKES are the Cume here and People Talking is the TSL.   The leading station in inefficiency is KDWB with 107,000 Likes it draws a 15,948 People Talking number.   Compare that with Z100 in NYC with nearly 220,000 Likes and 2,972 people talking.   You can also see a pretty good ratio here at another Twin Cities outlet - KQRS with 29,267 Likes but 18% of them - 5,225 are talking about it.   The key to both stations is a healthy number of quality posts that get the audience talking/reacting most days. 

Next week we will be expanding the panel a little more with a couple of new stations in the mix.  

Thanks for stopping by.   

Friday, March 09, 2012

Facebook Radio Report Card 3/8/12

You can really see the growth in the audience reaction with more Likes, Comments and Shares on the posts from our Focus Group of 21 stations.  Looking over their posts during a 48 hour period this past week on 3/6 to 3/8 there were 179 posts that made our news feed.  That is a fairly average showing in the 2 months we've been keeping track.

Here is a breakdown of the post categories:

  • Station Liners - 29 or 16%
  • Contests - 15 or 8%
  • Polls and Questions - 25 - 14%
  • Pics, videos and links to stories - 75 or 42%
  • Music News - 35 or 20%
The top 5 posts for most Likes: 
  • Look how cheap gas was pic (below) - 961 likes
  • Dad's takes over kids FB page and posts - 872 likes
  • Wall Mart messes up cake - 668 likes
  • Road signs explaining expressway lanes - 617 likes
  • Girls painted bodies as Coors Cans - 548 Likes
Top 5 Posts for Comments:
  • Immigrant Wins Lottery Court upholds prize - 590 Comments
  • Lil Kim has no eyebrows - 510 Comments
  • Graph of Birth Control pills needed for Sex (Rush joke) - 416 Comments
  • Post a Caption for this dog pic - 290 Comments
  • Jessica Simpson Pregnancy Pic - 189 Comments
Top Shared posts:
  • Save Ward Hines (Steeler in Pittsburgh) 578 Shares
  • Wall-Mart cake mistake - 381 Shares
  • Cheap Gas (below) - 377 Shares
  • Cliff from Cheers explains how beer kills brain cells pic - 304 Shares
  • Road Signs explaining expressway lanes - 250 Shares

You can also see growth in overall fans with Likes at KISS in LA nearly at 200,000.  The audience is using Social Media more and more every week to interact with radio brands.  We've seen the top 'Like' posts hitting nearly double the numbers of 6 weeks ago.  The number of comments on the top posts are also more than double what they in early February.  Shares took a big jump this week and are now 4 times what they were for the top posts 6 weeks ago.   

There are also changes in Facebook that we need to keep track of with the Time Line for Brands now being introduced.   More on what that means to Radio Brand pages in a couple of days.