Friday, February 24, 2012

Facebook Radio Report Card 2-23-12

We've had the 'Focus Group' in place for over 6 weeks now and looking over all the reports and notes you can clearly see an increases in the reactions to the posts.   While we have added a few big stations and their big fan bases are adding to the numbers we can also see some stations that we have been tracking from mid-January showing a lot more reaction to some of their more creative posts.

For the 30 Hour period from 2/22/12 and 2/23/12 at noon we had 188 posts.  That is down from the big numbers last week.  Valentines Day, Whitney's passing, and the Grammy awards generated a number of posts.

Let's look at the report card on the topics covered:

  • Station Liners - 46 posts - 24%
  • News Links - Funny Pics - 68 posts - 36%
  • Music News - 34 posts - 18%
  • Contests - 11 posts - 6%
  • Polls - Questions - 29 posts - 15%
The Posts generating the most Likes: 

  • President looking towards 1st Lady's Legs - 912 Likes and 260 Comments 71 shares
  • Free Beer Sign - see below - 799 Likes  and 98 shares
  • Funny Traffic sign - you'll never get to work - 684 Likes 
  • Name Kardashian Baby's fashion line - 392 Likes
  • Boy Toy's (KISS personality) daughter sings - 253 Likes 
Posts with the most Comments: 
  • Pic of a lots of beads on face in New Orleans - 132 comments
  • Pic of Headphones on very large breasts - 129
  • Pic of dog with unique pattern in fur - 119 Comments
  • Weird Finger bending pic - 108 Comments
  • Free Beer sign - see below - 98 comments
We had 2 pics that had a lot of shares 
  • Dogs - don't make eye contact - 158 shares
  • Dog with unique fur pattern - 138 shares

Dog pics really seem to generate considerable comments and likes as well as shares.  

Looking over all the data you can see stations really growing in Likes and overall fans.  The audience is joining up to a lot of the bigger market stations here with some big jumps in numbers.  Z100 in New York is over 215,000 likes and  KISS in LA is now above 180,000.   In Atlanta Project 961 is over 92,000 with a contest to hit 100,000.   But there are also markets where stations seem to be stuck at around 30,000 fans even with some very creative posts.   We are leaning it takes, creative posts, good on-air coverage, keeping active, and using Facebook wisely.   

Thursday, February 16, 2012

Facebook Radio Report Card 2/16/12

An interesting week for Radio in Social Media.  Lots of huge events including Whitney's death, the Grammys, and Valentines Day looked to be really big topics, but looking over the posts in our 'focus group' of stations over the 30 hours that covered Wednesday 2/15 and up to Mid-Day Thursday 2/16 many of those topics had faded or were not really covered as much as you might think.

For this week we added 2 big stations WGCI in Chicago and Power in LA.  Both are Urban or very Rhythmic stations and have huge followings - WGCI is over 138,000 likes and Power is around 120,000.  I didn't have them in at first because I thought their huge advantage in Likes would just give us their topics and posts at the top in reaction.   But, really these stations are not as active as many of the other stations in smaller cities.  In the 30 hour span WGCI only had 5 posts on their wall - Power had 6.  While they did have some big reactions on a few it many other stations in smaller cities with smaller followings were way ahead of them.  Looking from the outside the GCI and Power audiences are very plugged in to Social Media - are the stations?

The 21 stations in the Focus Group generated 320 posts in the 30 hour span - that's nearly 15 posts per station!! - the activity is growing week to week.   Here is a summary of the categories:

  • Station Liners - 106 or 33%   - Contest or programming billboards or plugs. 
  • Polls or Questions - 62 or 19%  - Audience questions on topics
  • Links to News - Gossip - Facts - Pics - Videos - 108 or 34%
  • Music News - 33 or 10%
  • Contests - 10 or 3%

Looking at the top topics for Likes, Comments and Shares:


  • Pic of Puppy (below) -  289 likes 
  • Contest for tix to Ron White Comedy show - 273 likes
  • Glee - and the Whitney Show on Monday - 265 likes
  • Congrats to Red Wings - start thinking Stanley Cup? in Det. - 257 likes
  • Bondage Busted on V Day - 248 likes - Couple arrested in Bondage Outfit on V Day.

Top Comments
  • Weekly Family Check in morning show bit not in top 50 market - 150 comments
  • Shit people say while driving in Chicago - 130 comments
  • Brought Burlap Shoes do you like?  -- 127 comments
  • No Cross dressing in school allowed - 126 comments
  • Pictures of Painted Eyebrows - 123 comments
The top shared post of the week was a cartoon of a  T-Rex trying to clap hands. 

Some of the topics that popped up that were outside of the big events of the week that generated some interest: 

  • Big footin - Pics of people stomping like big foot in unique places like Waffle House etc.  Funny series on Project 961 in Atlanta.
  • The "What I Do" posters for various jobs did show up on some posts, but this looked like the post of the week on many personal pages.   We have one below.
  • Pics of the SI swimsuit models on many rock posts.
  • Valentines day had lost of questions in posts, but not a lot of response as noted above.   
Stepping back and looking at all the posts in the 'focus group' it's surprising the high number of station liners in the mix.  Most of these get no reaction yet they make up around a 1/3rd of the pie here.  Polls, funny posts and contests really make the the most valuable Social Media categories for reaction.  If you want to get your site buzzing these are the best places to play.   

Tuesday, February 07, 2012

Facebook Radio Report Card 2/7/12

Took a break last week to expand the panel from 15 to 20 stations.  We have to watch how many stations we try to track on our page.  Going after 2 many has the posts stacking up so fast there is no way to evaluate them all.  Remember it's not designed to be a full survey of Facebook Postings but a 'focus group' of what is going on with a group of stations that are pretty active, have a decent like/fan base and also represent a variety of formats.

This week we see considerable after Super Bowl activity.   You may note that I broke out Sports as a separate  field but really there wasn't much on the game.  Much of the activity was more focused on the commercials, the Madonna show and other topics that may have touched on the Superbowl but were not really covering the game itself.  Many of those posts ended up in New/Info, Music, and Polls.

With the 5 new stations in the mix we only cover 30 hours - and we have 191 posts that made the news feed in that period.  Here is the breakdown by Topic:

News/Info --  44 Posts - 23%  Links to Stories - pics and news
Music Info -- 21 Posts - 11%   Music/Concert information and links
Sports--------15 Posts -  8%   Sports discussion and news
Liners --------58 Posts - 30%  Promos for shows, station events, etc.
Personality ---15 Posts  -  8%  Personality quips
Polls/?s-------33 Posts - 17%   Audience questions
Contests -----  5 Posts -    3%  Facebook contests or on-air contest liners

Top 5 Posts with the most Comments
1.  Who would you like to see play this summer - 242 Comments
2.   Listener Family Night check in with a prize - 217 Comments
3.  Madonna halftime reviews - 146 Comments
4. Quit Job if you win Lottery?  121 Comments
5. Foo Fighters at next years Superbowl - 92 Comments
5. Review of Kelly C. singing National Anthem - 92 Comments

Top 5 Liked Posts
1. Foo Fighters at Superbowl in 2013 - 597 likes
2. A Minnesota Afternoon picture -  447 Likes and 239 shares
3. Kelly C's National Anthem - 445 Likes
4. Alligator at the front door pic - 262 Likes and 108 shares
5. Clint Eastwood Superbowl ad in Detroit - 236 Likes

And here is the Minnesota pic that drew 450 likes and over 200 shares - looks like fun - hope they got back to land.

We are seeing stations starting to get close to 100,000 likes in some markets.  KDWB is on a roll and close and Project 961 in Atlanta is running a contest to get to 100,000 and over 80,000 now.

I was rather surprised at the high number of LINER posts this week at 30%.  Most of them were just plugs for regular features or shows coming up and didn't draw much interest.  Country and AC stations were actually pretty quiet here.  While many country stations posted news on Randy Travis being arrested it didn't seem to  gather much reaction or dialogue.

Every week as I review the content it seems to be more engaging on some sites, while others don't seem to be generating a lot of reaction or posting topics that cut through the Facebook News Feed filters.

The Superbowl gave us lots of content this past weekend.  Next weekend it's the Grammy's - should be interesting.