Friday, October 14, 2011

Sports Mania Season and Radio


It happens every Fall when we have 'sports mania' just dominating the viewing and listening habits of many a male.  It's so easy to fall into all the excitement as College Football builds in October with so many teams in the hunt and great rivalries nearly every weekend.  Baseball heading into the World Series with intense match ups of the best teams.  NFL Football in the middle of the season and the race to the playoffs in December building. Then you also have Tiger Woods returning to Golf (and failing again), the start of Hockey, the NASCAR season racing to it's championship moment and if we had NBA they would be opening up their season also.

You can see the impact by just looking at the network ratings from last Saturday night where the Ohio State/Nebraska game and the baseball games combined for 13 million and the rest of the network line up just cracking 6 million.

On Monday (10/10) you could wear out the remote moving from the Lions/Bears game to the Brewers/Cards and the Tigers/Rangers games.

It's also prime time for Sports Radio as they cover and discuss all the games and the ongoing NBA disputes.  Even if your team is out of it the discussion can be even stronger that the play by play - just look at Boston or Philly right now.   Boston is blowing up the Red Sox after wiping out in the playoffs.  Philly doesn't know what to do with the Phillies dream team - pick to win it all in April out of the action.  Or should they worry about the Eagles and all their problems?

Is it any wonder that male leaning music formats like Classic Rock, Active Rock, and Alternative have a tough time keeping the audience engaged.   We often see the shares for the Rock formats drop in the Fall and Sports is a big part of it.  But, do we focus on how we could stand out in this season?  Some stations have gone to teaming up with the teams like WDVE in Pittsburgh.  Others just take their medicine.  Take a close look at the situation in your market.  Are their opportunities?  Could you create more excitement on your own and help pull the audience your way? Can you join in the sports mania and suck in some of the impact?

Whatever opportunities there are you have to have a plan and that takes time to develop.  Now is your opportunity to take a close look at the environment in your market and look at your options.

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