It's budget time for many as we get set for 2012. Years ago it seemed like budget season was the time to draw up the wish list. Asking for funds for more research, raises for the air staff, a bigger (or any) promotion budget and maybe a few new toys for the team is probably not an options for any of the Programmers or Brand Builders. The goal that most have is likely to be - what can I cut out without bleeding too much?
While you many not be thinking of goals for your 2012 programming budgets there is one that every station should have.