Monday, November 01, 2010

When Do They Listen?

This question pops up a lot for scheduling features, laying out contests, and for show prep (when to run that great bit or content).  Arbitron has resumed their Radio Today report and this graph shows clearly where the 12 plus audience is listening.  

Now this data is based on both diary and PPM data and only includes the markets that had PPM for the Fall 09 report.  We've had a number of PPM markets added over 2010 and there are differences in the listening patterns when we compare PPM and Diary results, but this graph does give you a good picture of where the important hours and dayparts are.    

Later in the week we'll take a deeper look at the Radio Today report from 2009 and dive into the individual formats.  So check back!!

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