Thursday, November 11, 2010

Format Shares from Arbitron's Radio Today 2010 Report

When you take a look at the overall 12 plus shares for Rock formats over the last 7 years (2003-2009) and compare it to the major format groups (not including religious or Hispanic) it's a pretty interesting story.  Overall it's fairly consistent with a dip in 2005-2007 and a pretty decent recovery in 2008 and 2009.  
Of course we can see News formats ramping up for the 2008 election and holding a lot of that share into 2009.   Country has been pretty steady around a 13 share and rising recently with the younger country artists shining.  AC has surged recently and the rise of Hot AC (which may include Adult/Pop CHR) as well as the surge from the PPM stations and Christmas music has impacted this format over the last 7 years.  Rock is pretty steady with a dip from 2005 to 2007, we will dive into these numbers next week with more details

CHR is starting to show the spike we all know will grow in 2010 with all the big pop acts dominating the charts and sales right now.   Oldies is also growing, but much of this is a shift from the old oldies formats to Classic Hits and Adult Hits.  Urban shows pretty steady numbers here - note that the Rhy/CHR shares are included in the CHR graph.

I suspect we will see some changes as the 2010 national format shares come out.  CHR will likely be hotter, Country could also gain, and News will grow with the mid-term election causing a stir.  Rock will probably see a downtrend and we'll explore some of the reasons in the next blog.

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