Thursday, September 16, 2010

What Are Men Thinking??

Esquire Magazine has a fresh article out reviewing their survey of Men and their values/views on a number of very interesting questions.   If your target audience is Men it's clearly worth a close review.

The premise of the survey and article is based on a unique demographic view.  The 2 spikes in the U.S. population are now at 20 year old Men and 50 year old Men.  The older group are the baby boomers born around 1960 and the younger group was born as the 90s hit.  Obviously they both grew up in very different worlds for values, technology, world events, and lifestyle.

The survey covers a wide range of topics including:
Overall Happiness - Both groups are pretty close here and overall fairly happy
Role Models - Both think Obama is a good one.  But, they are not happy with his performance.
Coolest Men - Clint Eastwood wins for both?
Sources for News - Both groups get it from TV?
Favorite Spectator Sport - The young guys most favorite is Ultimate Fighting?
Favorite Decade for Music - 49% of the 50 year olds point to the 70s while 56% of the 20 year olds lean on the 90s and 2000+ - The music you grow up with is YOUR music.

There's a ton more questions that have very interesting parallels and contrasts.
 Read it here

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