Wednesday, December 02, 2009

Brand - BINGO

No doubt you've played (or seen) the Meeting Bingo Buzz word games (click here). As these overused buzzwords pop up you check off and win.

One Buzz Word that doesn't usually appear for some strange reason is BRAND. Is 'Brand' too important to be linked to all these overused and perhaps meaningless buzz words?

Well maybe, but when you hear this word tossed around so much you have to wonder if it's not becoming so generic that it really is becoming as meaningless as all these buzz words.

Is your 'Brand' in danger of becoming just another Buzz Word on a Bingo Card with your audience and clients? If it is perhaps it's time to develop new synergy with our core business, get out of the loop, be proactive not reactive and stretch the envelope [BINGO].