Thursday, April 09, 2009

Getting the Staff Prepared Every Day

Formatic radio often ends up being very robotic.  We follow the same clocks day after day with the same 300 (or less) songs rotating around and read the same liners over and over.  

So what's to prepare for?  

Everyday is not the same for our audience and also every day is not the same for the station.  

These 2 points need to be at the center of every show every day.   

  • What's important to the audience:  It might be the economy, Cramer was on The Daily Show, baseball started, the final 4, hockey playoffs or maybe the news that Metallica is coming to town.  It could also be that construction has started on the big freeway or any number of local issues that affect their lives.  

  • What's important to the station: It could be very different from what's important to the audience.  The station may be having a big night to cap off the final 4 promotion at a local club.  You might be announcing that Harley giveaway for the Spring book.  The morning show may have pranked George Clooney.  
As you can see the 2 points are very different, but just as important when the air team hits the studio for their shows.  

Make sure they all know the 2 priorities and learn to build them into their shows.  It can make the difference from a station that just spinning the hits to one that is woven into their audience.  

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