Wednesday, November 12, 2008

Opportunity Lies Ahead

As the buzz of the election winds down it's time to act. Obviously Obama has a very long list, but so does our world. Some may look at all that's ahead and just get depressed. Others will see the opportunity to march boldly into a whole new world that's filled with fresh potential. Right now the environment reminds me of an old lyric from CSNY's Deja Vu - 'the darkest hour is just before the dawn.'

Obama's team summed it up with a great 1 word positioning statement - CHANGE. Hillary and later McCain wandered through the positioning statement of the week - Maverick, Country First, Experience and on and on. Obviously the election became a huge win and now we await action on all the dream, hopes and promises.

In our Radio world there has also been lots of talk about change, but is there any action? Are we seeking new opportunities or just cutting back in every direction trying to save the the month or quarter?

The opportunities are really pretty obvious and Next Week I'll tackle the 4 big ones that lie ahead.

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