Wednesday, October 29, 2008

The Radio Week That Was 10/28

Wall Mart 400% more Radio Usage: Over the last year the big box of all big boxes has really pumped up it's radio spending and now reports big returns. Big Box stores have ignored radio for the most part and usually spend on TV and Newspaper inserts. For years we've seen the local Stereo Shop close up as Best Buy hits and radio loses. Could the tide be turning? Let's hope so, but why did these national chain stores and restaurants blow off radio in the first place? I bet the lack of a simple way to buy radio on a national scale was more the reason than the reach or effectiveness of the media. We still need to find a way that's better the national rep and while there have been ideas nothing seems to be advancing in our economic and creative freeze. Still, this is a story your sales team should be armed with. If the most frugal - penny pinching - store around is advancing in a tough economy with radio so can many others.

Layoffs: Every day the list gets longer as everyone tightens the budget for 09. We've seen it nearly every year for the last 5 or 6 and the drought in our products is not getting any better with fewer people to create the programming and sell it. How can we expect to make progress with all the competition from new media and how can we make an impact in the new media world with no hands on deck to sail the ship? Sooner or later we need to make an investment here.

Rock Music Making Big Waves: With AC/DC's new CD topping the charts and the audience buzzing about the return of Guns N' Roses after 13 years Rock music remains in the fore front. Metallica is still burning up the charts and there are still lots of other rockers with strong showings no matter how you measure it. Managing the A and B current categories has never been more important than is is right now. Have you been to a Wal Mart in the last week? The whole store seems like AC/DC has taken over. There are posters all over the place, lots of AC/DC clothing and even non-stop videos on the TV screens. The only thing they left out was having the Greeters decked out in AC/DC gear - how about one of them in a 'Hells Bells T Shirt."

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