Thursday, October 04, 2007

The Fig Man Hits It On The Head

If you haven't read Bill Figenshu's comments after the NAB on the never ending question of the state of radio and where it's heading - click here.

Fig sums it up completely in just over a page. The goals are simple and the observations are keen.

Also congrats to Fig on taking on the leadership role in Peak Broadcasting. Glad he has a position to make some of the dreams from his vision into reality. WE NEED IT.

The key to our future lies in THE PRODUCT and we all see the need to get away from all the money concerns and the 20 year philosophy that sales and money solves all problems.

It sort of reminds me of the Diet Crazes. We all know that a balanced diet, patience and some exercise will do the trick, but we continue to jump on any new diet craze. Let's get back to the product and stick with it.

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